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Understanding logo design
Understanding a logo and what it represents –
Before you design a logo, you must have an understanding on what a logo is, what it represents and what it is supposed to do to attract. A logo is not just a mark – it reflects a business’s brand through the use of shape, fonts, colour, and / or images.
A logo is for inspiration, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
You as a designer must first know what a logo is before continuing on your path to create a great identity.
As many designers would say:
1. A logo must be memorable
2. A logo must be describable
3. A logo must be effective without colour
4. A logo must be scalable i.e. effective when just an inch in size
Get yourself internet history full of inspiration:
Now you have some knowledge on what the rules are, you can distinguish the difference between a good and a poor logo. Knowing which logos have succeeded, and why, gives an example into what makes a good logo.
For example, picture the classic Nike Swoosh in your head. This logo was created by Caroline Davidson in 1971 for only $35, yet it’s still a strong, memorable logo, effective without colour and easily scalable. It is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory, Nike (perfect for a sporting business). The Nike logo is just one of many great designs, think about other famous brands that you know and check out their logos. Write down what makes them successful?
Establish your own Design process for achieving the creative logo:
Now that we know and have an understanding on what a logo is and what to look for before designing one, we’re now prepared to begin the design process.
In short, a logo design process usually consists of:
1. The Design Brief
2. Research and Brainstorming
4. Prototyping and Conceptualising
5. Send to Client for Review
6. Revise and Add Finishing Touches
7. Supply Files to Client and Provide Excellent Customer Service
By reading the above sections I’m sure you have come to great realisation you can’t just design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software. (The Adobe Creative Suite is a popular choice for professional designers)