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New Facebook Feature For 2015
Facebook Pages are an important for businesses, and Facebook have been building new ways for people to interact with businesses through their pages. On the 14th December 2014 Facebook announced their new call-to-action feature which will be released worldwide next year, until then unfortunately it is only available for businesses in the United States.
Page admins will have the ability to select from a series of predefined call-to-actions to add to the top of their page alongside the message button (as shown below)
The call-to-actions are designed to bring a business’s most important objective to the forefront of its Facebook page.
The call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
The predefined call-to-actions are listed below:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club