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- The Project
With a home made, unique product set aimed at the higher end of the market, we were approached by The Apothecary Room to structure and enhance the online presence for both the trade and retail market.
With a style to follow and increase the product brand, we explored the existing market to understand the needs of both trade customers for the commercial website and the end user for the ecommerce website.
Both websites we design to follow the same style, allowing users to quickly navigate between the two websites, and to enhance the band continuity.
The trade website wrapped around a powerful, bespoke Content Management System (CMS), allows the administrator to control everything from product listings to blog posts, keeping the website fresh and current.
The ecommerce website, attached to a second bespoke CMS allows The Apothecary room to control all aspects of a product from the price and ingredients to product images. The drive behind the new website, to increase online product sales through increased website hits, social media and blog posts.
Visit the two websites at www.theapothecaryroom.co.uk & www.apothecaryshop.co.uk